Marketing Tips

Watch your language

I recently came across a 1-day marketing course for a specific industry. My initial thought was how great to run such a niche workshop. Then my heart sank as I read the content: Identify the 4P’s of marketing approached by Kotler Identify the components of the marketing mix and extended marketing mix…. Use the marketing…

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Are you missing a trick on LinkedIn?

With such a powerful tool at our fingertips, I’m surprised how many people I meet are not taking full advantage of LinkedIn. If you provide products and services to businesses, or I should really say other business people, as we do business with people not companies, LinkedIn should be an important part of your marketing…

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