Suffering from a depleted emailing list? Observing the emails coming into my in-box in the lead up to 25th May and the launch of GDPR, was like watching a game of poker! A few businesses revealed their hands early sending re-consent emails, which seemed to trigger a chain reaction of ‘if they’re doing it, I…
[read more]I enthusiastically encourage business owners to create case studies. They are a fabulous way to tell a story about the brilliant job you do for your customers. If your product or service is complex (or the subject is somewhat dry or boring!), you need to find an alternative way to explain what you do. When…
[read more]How would you rate your marketing efforts? You may have a good idea about how focused you are on marketing your business. But, how do you know if it’s enough? Are you doing all the right things? How could you improve? Here’s a quick, fun quiz to find out how diligent you are about marketing…
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