It doesn’t seem fair, does it? You’ve put blood, sweat and tears into writing the content for your website and getting it just right. Finally, after months of hard work you breath a sigh of relief as your website goes live. Thank goodness you don’t have to go through that again! Content is king But, now…
[read more]A guest blog is a great way to add variety to the topics of your regular articles and this is exactly what I’ve done here. Mark Hughes and Philip Waite generously gave away loads of great tips in their presentation at ‘How Trusted Sales and Technology can Transform your Business’, a conference held by Nicci Bonfanti….
[read more]My inspiration for writing this latest marketing tip has come from recent work I’ve been doing with Alastair Badman of Bespoke Business Software; which is creating a campaign using LinkedIn to connect with potential prospects. Crafting an impactful email Having identified their target market (an exercise we did when re-writing the copy for their website) I…
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