Beware the yellow We! At regular intervals throughout the year, or at the end of a marketing campaign, it’s prudent to review results: What worked really well? Definitely keep that in the plan What showed promise, but with a bit of tweaking results could be improved? What new approach could you research and try? When…
[read more]Many years ago, I remember thinking “why isn’t there a newspaper that only publishes good news.” Depressing headlines about awful crimes, politicians more interested in their own future than that of our country and corrupt humans taking liberties against good people, bombard us on an daily basis. The negativity soaks into your bones. Not a…
[read more]I recently came across a 1-day marketing course for a specific industry. My initial thought was how great to run such a niche workshop. Then my heart sank as I read the content: Identify the 4P’s of marketing approached by Kotler Identify the components of the marketing mix and extended marketing mix…. Use the marketing…
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