Creatively setting business goals
If your marketing strategy is aligned with last year’s goals, you won’t achieve this year’s goals – unless you want exactly the same. Take these next steps to become creative with your 12 months business goals.
What’s your problem?
Build marketing messages around your ideal client's problem. When they see or hear it mentioned, they’ll sit up, take note and take action. Remember, they're searching on their problem, not your solution.
How to build an engaged audience
On a whim, I signed up for a webinar. Within less than 10 minutes I’d left. I expect you’ve done the same. This got me thinking about how important it is to GIVE.
Client Success Story: Helen’s Secret Revealed
Helen realised that the work that gives her a real buzz was hidden from the view of potential clients! Here's what she did to reposition her services and refocus her marketing.
Generating enquiries year after year
Creating an email marketing list and committing to consistently send relevant, interesting and helpful content generates enquiries year after year.
Please don’t hide
It's for the customers you've yet to gain and the ones you've already helped that you must show up consistently, sharing your knowledge, seeking to add value.
Blogging is a no brainer
Writing articles for your website is a no brainer. It's great for SEO. It's great to show how brilliant you are. It's great to show your customers how you can help them.
Improve marketing results through marginal gains
I’m reading Matthew Syed’s Black Box Thinking and the chapter on marginal gains has got me thinking. Syed tells a great story about his encounter with Sir David Brailsford, who in 2010 became the general manager of Team Sky. Brailsford’s mission was to win the Tour de France within 5 years. A British team had never won the Tour de France since it started in 1903. His critics thought he was nuts. Brailsford achieved his goal 3 years early. As we know, in 2012 Sir Bradley Wiggins was the first British rider to win the Tour de France. Chris Froome
Lessons learnt in the last 6 years
1st June 2011 was the date I started Attractive Marketing. The last six years have been brilliant. I’ve worked with a wide variety of interesting businesses and met some wonderful people. I’ve tried some things that haven’t worked, but I’ve clearly done many things that have contributed to my successes. So, I’ve taken this opportunity to reflect on the last six years and come up with the top three learnings that I would pass on to someone who was just starting their business. Equally, I’m fond of the saying that you never stop learning, so these points may also help some
You are your best marketing tool
Your most powerful marketing tool could be right under your nose She could have knocked me down with a feather! I've been meeting up with Charlie Lloyd of Lloyd HR Consultancy once a month for nearly a year now. She's participated in my marketing coaching package and I've been showing her how to create her own marketing machine. It’s been a great year for Charlie. Her client base has expanded and she’s taken on an associate to ensure she continues to provide a high level of service. So I asked Charlie, “What has been the most useful thing you've learnt from our