Marketing Tips

Are you ignoring your ideal customer?

By |2019-12-04T14:52:14+00:00November 1st, 2019|Categories: Marketing Tips|Tags: , |

Beware the yellow We! At regular intervals throughout the year, or at the end of a marketing campaign, it's prudent to review results: What worked really well? Definitely keep that in the plan What showed promise, but with a bit of tweaking results could be improved? What new approach could you research and try?  When

Positive vibes that bring smiles

By |2019-12-04T14:52:31+00:00October 3rd, 2019|Categories: Attractive Marketing News, Marketing Tips|Tags: |

Many years ago, I remember thinking "why isn't there a newspaper that only publishes good news." Depressing headlines about awful crimes, politicians more interested in their own future than that of our country and corrupt humans taking liberties against good people, bombard us on an daily basis. The negativity soaks into your bones. Not a

Watch your language

By |2019-12-04T14:52:46+00:00August 28th, 2019|Categories: Marketing Tips|Tags: , |

I recently came across a 1-day marketing course for a specific industry. My initial thought was how great to run such a niche workshop. Then my heart sank as I read the content: Identify the 4P’s of marketing approached by Kotler Identify the components of the marketing mix and extended marketing mix…. Use the marketing

Are you missing a trick on LinkedIn?

By |2019-12-04T14:53:04+00:00July 22nd, 2019|Categories: Marketing Tips|Tags: |

With such a powerful tool at our fingertips, I’m surprised how many people I meet are not taking full advantage of LinkedIn. If you provide products and services to businesses, or I should really say other business people, as we do business with people not companies, LinkedIn should be an important part of your marketing

3 ways to boost your networking results

By |2019-12-04T14:53:23+00:00June 20th, 2019|Categories: Marketing Tips|

The bad news and the good news about networking I recently had the honour of presenting at one of Reigate & Banstead Borough Council’s Entrepreneur Academy meetings. The topic that we discussed was Networking. I started with two bits of bad news. Networking doesn’t work Networking costs a fortune In truth, point 1 should really say

What are you going to do differently this year?

By |2019-12-04T14:53:39+00:00January 3rd, 2019|Categories: Marketing Tips|Tags: |

I'm not one for making New Year's resolutions, but I do like starting the year with the question, "What am I going to do differently in by business this year?" Sometimes the answer is a new marketing approach and other times it's creating a new service or packaging up an existing service to make it

How to review your marketing activities

By |2018-12-10T09:42:04+00:00December 10th, 2018|Categories: Marketing Tips, Uncategorized|

Make time to review your 2018 marketing activities Before you start to plan your marketing activities for 2019 it’s really helpful to understand what worked and what didn’t during the previous year. This will help you to make some important decisions, such as: Stop wasting time and money on activities that are not delivering a return

Blogging is a no brainer

By |2018-09-28T11:54:52+00:00September 28th, 2018|Categories: Marketing Tips|Tags: , , , |

I spotted and shared this infographic, thanks to a post from Karen Repoli on behalf of Business 2 Community. Credit @@affleaders It just screamed at me: ‘Blogging’ – why wouldn’t you?!’ Blogging is a no brainer Seeing that a blog lasts 2 years says to me that writing articles for your website is where the

5 ways to rebuild your email marketing list after GDPR

By |2018-07-06T11:32:22+00:00July 6th, 2018|Categories: Marketing Tips|

Suffering from a depleted emailing list? Observing the emails coming into my in-box in the lead up to 25th May and the launch of GDPR, was like watching a game of poker! A few businesses revealed their hands early sending re-consent emails, which seemed to trigger a chain reaction of ‘if they’re doing it, I

Case studies: Basking in reflected glory

By |2018-06-01T14:03:06+00:00June 1st, 2018|Categories: Marketing Tips|Tags: |

I enthusiastically encourage business owners to create case studies. They are a fabulous way to tell a story about the brilliant job you do for your customers. If your product or service is complex (or the subject is somewhat dry or boring!), you need to find an alternative way to explain what you do. When