Marketing Tips

Are you ignoring your ideal customer?

By |2019-12-04T14:52:14+00:00November 1st, 2019|Categories: Marketing Tips|Tags: , |

Beware the yellow We! At regular intervals throughout the year, or at the end of a marketing campaign, it's prudent to review results: What worked really well? Definitely keep that in the plan What showed promise, but with a bit of tweaking results could be improved? What new approach could you research and try?  When you look at the customers you've gained during the review period you'll be analysing what marketing activity generated that business. You might see that it's from a favourite networking group, a good referrer, your website, social media, an advert you have in a local magazine,

Positive vibes that bring smiles

By |2019-12-04T14:52:31+00:00October 3rd, 2019|Categories: Attractive Marketing News, Marketing Tips|Tags: |

Many years ago, I remember thinking "why isn't there a newspaper that only publishes good news." Depressing headlines about awful crimes, politicians more interested in their own future than that of our country and corrupt humans taking liberties against good people, bombard us on an daily basis. The negativity soaks into your bones. Not a great way to get through the day. The glass is more than half full But, something extremely positive popped into my inbox this morning from Alison Reid. Alison is a leadership expert, speaker, coach and author, who I met a few years ago when we

Watch your language

By |2019-12-04T14:52:46+00:00August 28th, 2019|Categories: Marketing Tips|Tags: , |

I recently came across a 1-day marketing course for a specific industry. My initial thought was how great to run such a niche workshop. Then my heart sank as I read the content: Identify the 4P’s of marketing approached by Kotler Identify the components of the marketing mix and extended marketing mix…. Use the marketing triangle as a logical and customer-centred approach to market your business Watch your language This reads more like an agenda for the seminars I used to attend whilst studying for my marketing qualifications. And a picky student would point out that the first two points

Are you missing a trick on LinkedIn?

By |2019-12-04T14:53:04+00:00July 22nd, 2019|Categories: Marketing Tips|Tags: |

With such a powerful tool at our fingertips, I’m surprised how many people I meet are not taking full advantage of LinkedIn. If you provide products and services to businesses, or I should really say other business people, as we do business with people not companies, LinkedIn should be an important part of your marketing mix. Does this sound like you? When was the last time you looked at your profile? Do you have a dodgy photo that gives the wrong impression? Does your About section (also known as profile summary) read like a mini CV rather than explaining how

3 ways to boost your networking results

By |2019-12-04T14:53:23+00:00June 20th, 2019|Categories: Marketing Tips|

The bad news and the good news about networking I recently had the honour of presenting at one of Reigate & Banstead Borough Council’s Entrepreneur Academy meetings. The topic that we discussed was Networking. I started with two bits of bad news. Networking doesn’t work Networking costs a fortune In truth, point 1 should really say ‘Networking doesn’t work in isolation’. More about that later. To explain point 2, I broke down the cost of networking into: Membership fees (to one organisation) Pay as you go fees Your time, including travel, based on two networking events per week I demonstrated how

What are you going to do differently this year?

By |2019-12-04T14:53:39+00:00January 3rd, 2019|Categories: Marketing Tips|Tags: |

I'm not one for making New Year's resolutions, but I do like starting the year with the question, "What am I going to do differently in by business this year?" Sometimes the answer is a new marketing approach and other times it's creating a new service or packaging up an existing service to make it extremely attractive and a no brainer! If you always do what you've always done, you'll always get what you've always got. That saying always makes me feel nervous! If I don't try something different, I'm nervous I might miss out on something really great. Also,

How to review your marketing activities

By |2018-12-10T09:42:04+00:00December 10th, 2018|Categories: Marketing Tips, Uncategorized|

Make time to review your 2018 marketing activities Before you start to plan your marketing activities for 2019 it’s really helpful to understand what worked and what didn’t during the previous year. This will help you to make some important decisions, such as: Stop wasting time and money on activities that are not delivering a return Come up with ways to improve activities that are showing a degree of success Continue with activities that are working well See the gaps! What haven’t you tried that could make a difference in 2019? Did you achieve the marketing results you were hoping for?

Blogging is a no brainer

By |2018-09-28T11:54:52+00:00September 28th, 2018|Categories: Marketing Tips|Tags: , , , |

I spotted and shared this infographic, thanks to a post from Karen Repoli on behalf of Business 2 Community. Credit @@affleaders It just screamed at me: ‘Blogging’ – why wouldn’t you?!’ Blogging is a no brainer Seeing that a blog lasts 2 years says to me that writing articles for your website is where the effort should be channelled. Let’s consider then, ‘Why wouldn’t you?’ What’s stopping you? Here are my thoughts: You don’t feel confident about writing You’ll quickly run out of ideas and topics You don’t think that anyone will be interested in what you have to say

5 ways to rebuild your email marketing list after GDPR

By |2018-07-06T11:32:22+00:00July 6th, 2018|Categories: Marketing Tips|

Suffering from a depleted emailing list? Observing the emails coming into my in-box in the lead up to 25th May and the launch of GDPR, was like watching a game of poker! A few businesses revealed their hands early sending re-consent emails, which seemed to trigger a chain reaction of ‘if they’re doing it, I guess I’d better too’, until there was an explosion of re-consent emails, more than you could keep track of. What I found really interesting was the businesses that showed their hand in the last week by sending a different style of email, thanking their contacts

Case studies: Basking in reflected glory

By |2018-06-01T14:03:06+00:00June 1st, 2018|Categories: Marketing Tips|Tags: |

I enthusiastically encourage business owners to create case studies. They are a fabulous way to tell a story about the brilliant job you do for your customers. If your product or service is complex (or the subject is somewhat dry or boring!), you need to find an alternative way to explain what you do. When this is done using real life examples, it's so much easier for a prospect to understand how you can help them too. A case study shows your prospect: You understand their situation You empathise with the issues they have You can offer a perfect solution