Marketing Planning Programme – online

The Marketing Planning Programme – for Consultants, Coaches and Solo Business Owners

… who want to attract premium paying clients they love to work with WITHOUT the uncomfortable feeling of selling.

The Marketing Planning Programme is designed specifically to banish the frustrating ad-hoc and scattergun approach and give you the confidence and skills to develop marketing strategies and create marketing activities that deliver a flow of dream clients, all carefully managed within the time you have available and without putting a dent in your budget.

WHAT’S COVERED:

Phase 1 – Setting the Marketing Scene

In this phase you…

  • Define your financial goal and break this down so you know how many clients you need to sign up during the year.
  • Audit your past and present clients to identify patterns that will allow you to confidently predict which type of client will deliver you the most success, so you attract more of these profitable clients that you love to work with.
  • Review where your business has been coming from, so you can see what’s been working well and do more of it and what can be improved to produce better results. Discover the gaps to see if there are new ways of attracting more of your ideal clients.

Phase 2 – Getting to know your ideal client

In this phase you…

  • Decide who your ideal client is, the ones you really love working with, who are rewarding, fun and profitable, so you can appeal to and attract many more of these perfect clients.
  • Define your ideal clients’ problems, so that you can position yourself with authority and as the must go to person.
  • Identify what triggers them to take action, so that you can create attention grabbing and compelling marketing messages that will motivate them to choose you.

Phase 3 – Why YOU?

In this session you…

  • Determine what makes you a more attractive proposition than your competitors so you become the obvious choice for your ideal client.
  • Plot your customer journey so that you can wow them every step of the way.
  • Show how you care, so your ideal client understands what makes you special and connects with you as a human being.

Phase 4 – Create a targeted marketing campaign

In this session you…

  • Discover a straightforward marketing campaign blueprint that’s quick and easy to use over and over again.
  • Create a bespoke marketing campaign that’s broken down into manageable steps so that it fits with the time you have available.
  • Choose the optimum combination of methods to deliver your message, so that you maximise the results from your marketing campaign.

Phase 5 – Consistent Visibility

In this phase you…

  • Create a repeatable 30-day content plan to drip feed relevant, interesting and helpful information to your ideal client, so that you remain on their radar and when the time is right you are the obvious choice.
  • Build trust through creating a client story that demonstrates the value you bring and the results you deliver.
  • Develop a system that makes the most of every piece of content you create, so that you increase the number of ideal clients that view your messages and increase the number of enquiries into your inbox.

Phase 6 – Action Planning

In this phase you…

  • Put a stake in the ground and decide where you would like your business to be in 6 months time.
  • Set out the actions you will take in the next 3 months to achieve your goal.
  • Complete a weekly action plan to ensure you keep making progress day by day.

And if that wasn’t exciting enough, there are THREE BONUSES:

Bonus #1 – Compelling Content Creation Guide

If you’re not used to writing marketing content or you don’t feel confident about what to say and how to say it, this guide removes the fear and makes writing engaging content easy.

The guide includes:

  • How to come up with the topics that promote your services without feeling salesy.
  • A logical framework for setting out a blog article so that you never look at a blank page/screen again, write content that flows and generates enquiries from ideal clients who are ready to buy.

Bonus #2 – Marketing Campaign Activity Schedule

Receive a tried and tested 6 week Marketing Campaign Activity Schedule, which breaks down to a micro level every small action you need to take to promote an online workshop, live event or webinar, so that you can implement your campaign on autopilot.

  • The Marketing Campaign Activity Schedule keeps you on track to maximise the participants to your event.

Bonus #3 – Case Study Template

Client stories are the perfect vehicle to showcase your expertise and results. Prospective clients feel reassured when they see you’ve helped ‘people like them’.
We believe our circumstances are unique so seeing your previous success with their problem is a big draw.
Often, a prospective client will experience the full ‘meet, like, know, trust’ from one client story.

So, my 3rd bonus, you’ll receive:

  • Case Study template that guides you through the sequence of content required to create a strong and compelling client story that leaves your ideal client wanting to work with you.

FULLY SUPPORTED

The phases are delivered via training videos within a Facebook group. Each phase has worksheets and documentation.

Working on your own can be a lonely place, especially when you’ve been used to having colleagues to bounce ideas off and provide feedback.

That’s why as you work through the phases you will be 100% supported by me, Nicola, in our private Facebook group.

YOUR INVESTMENT: Just £149

Plus special one off extra! When you purchase Marketing Planning Programme before 26th November.

FREE ticket for Generating Enquiries from LinkedIn on 10th December, 12:00 – 14:00, 2020. This will be recorded, so if you can’t attend live you won’t miss out.

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Perfect For

Consultants, coaches and service providers who are fed up with their ad-hoc approach to marketing, are nervous about promoting their business and getting it wrong, and want to generate a flow of enquiries from clients they’d love to work with.

Attractive Marketing Clients Say

This LinkedIn workshop helped us take a quantum leap in what has always been a confusing area for us.

Ken Gorman - Transworld Business Advisors

One of the best workshops I’ve ever attended and to anyone who’s thinking about signing up I’d highly recommend that you do and make the most of Nicola’s skills to help maximise your online potential to attract the right clients for you!

Charlie Jeffrey – Fortis Mortgage Brokers
Anna Randall

If I can get that much marketing advice from one LinkedIn workshop, I can’t wait to see what Nicola can do for my business in the future!

Anna Randall – Public Speaking Coach

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