Outsourced Marketing Services is ideal for small businesses.
Up to now you may have been relying on gaining business through word of mouth or from existing customers. Or you may be feeling that your marketing activities have been rather ad-hoc and a bit of a scatter gun approach. But your business has grown and you now need a focused marketing strategy.
When you engage Nicola Macdonald, you gain an experienced and qualified marketing professional to your team. From experience, 1 – 3 days per month suits both your budget and your marketing needs.
Here’s how we’ll achieve this together.
The Strategic Marketing Plan
We’ll start with reviewing your marketing plan (or creating one which is much more likely!). This will be linked to your overall business objectives. We will identify who your ideal customers are and what problems they have. You need to be talking about their problems because they may not know what the solution (your solution) is yet. Most importantly, we will a develop a set of compelling statements about why they should do business with you.
The Tactical Marketing Plan
What do I want to achieve?
For every marketing campaign you need know the outcome that you are aiming for. For example, you may plan to run a seminar but the aim is not just to get ‘bums on seats’ it’s to create leads for a new product or service that you can then go on to nurture through the sales cycle.
What’s the timescale?
Setting a date to get any activity completed, or for that matter started, will ensure that it gets done. Timescales also take into consideration whether the campaign is short, medium or long term.
How am I going to achieve this?
There are a whole host of marketing activities you can use and generally speaking your marketing campaigns should combine several of these marketing tools.
- Email marketing
- PR and Social Media
- Direct Mail
Momentum! Get your marketing planning started right now. I’d love to hear from you and want to know all about your business.