Up to now you’ve probably been relying on gaining business through word of mouth or from existing customers. Perhaps you’ve dabbled in a few marketing activities, but because they’ve been rather ad-hoc and a bit scatter gun, the results have been disappointing.
But your business has grown (as have your overheads) so, to continue to develop your company, a well thought through marketing strategy and plan is required.
Creating a marketing strategy and the implementation plan is exactly how I can help you.
Retaining an experienced and qualified marketing professional to your team is perfect for businesses between 3 – 15 employees. It’s ideal for companies that are not yet ready to employ a marketing person full time.
From experience, 1 – 2 days per month suits both your budget and your marketing needs.
Here’s how we’ll achieve this together.
The Strategic Marketing Plan
We’ll start with reviewing your marketing plan (or creating one which is much more likely!). This will be linked to your overall business objectives.
We get clear about:
- WHO your ideal clients are
- WHAT problems they have (and how you resolve them)
- WHY they should do business with you rather than your competitors
This clarity leads to developing crystal clear messages that attract your ideal clients through targeted marketing activities.
The Tactical Marketing Plan
The next step is to decide the most appropriate channels and activities for delivering your marketing communications.
There are two elements to your tactical marketing:
- Passive marketing
- Active marketing
You are visible 24/7. A quick search on your name or your company proves this and shows where a prospect can easily stumble across you. All these instances that must appeal to your ideal client, taking them from initial awareness, to becoming interested in how you can help them and then encouraging them to get in contact.
My job is to ensure that everywhere you appear you are attracting your ideal client.
These are the activities that proactively generate more visibility, awareness and interest.
There are a whole host of ways we can do this.
- Email marketing
- Social Media
- Direct Mail
My job is to use a combination of these marketing tools to proactively and consistently generate a flow of enquiries from your ideal client.
Momentum! Get your marketing planning started right now. I’d love to hear about your business and see how I can help. Here’s how you can contact me.