Marketing Plan

Getting your Messages Crystal Clear

By |2014-01-13T14:23:40+00:00January 13th, 2014|Categories: Uncategorized|Tags: , |

Writing Benefit and Positioning Statements When you meet someone for the first time and they ask you what you do, if you are passionate about how you help your customers, it can be quite easy to create a great impression. You have the advantage of eye contact, facial expressions and hand gesticulations. They can hear the enthusiasm in your voice and see the energy you exude. But take that live situation away and being left with just words is a whole new ball game. The good news is that with some effort and help from those around you, it’s possible

Marketing plan for 2013

By |2012-12-17T17:52:39+00:00December 17th, 2012|Categories: Uncategorized|Tags: |

John Timpson is the Chairman of high street cobbler and key-cutter Timpson.  His advice in the business section of the Daily Telegraph is always so practical and easy to understand. He's going to be reflecting on 2012 and looking forward to 2013 during time out between Christmas and New Year.  John says, 'Worthwhile plans contain ideas and talk about people'.  He goes on to say that,'Good planning isn't expensive, you simply need a clear mind, time to think and an A4 pad.' So let your mind wander and free your imagination! Here are some questions you might want to ponder and a