Nicola

About Nicola

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So far Nicola has created 91 blog entries.

Keep calm and communicate

By |2020-04-15T15:15:52+00:00April 15th, 2020|Categories: LinkedIn, Marketing Tips|Tags: , , |

Whatever the situation you find yourself in during the Covid-19 pandemic and lockdown, I believe we need to increase our levels of communication. This positive action, without doubt, will serve you well for the future. Staying in touch, sharing helpful content and keeping front of mind means that, when the time is right, you will be the obvious choice. In this article I want to bring a little inspiration, spark an idea or two and give recommendations about how to improve communications, without pushing yourself too far out of your comfort zone! Inspiration courtesy of Elliot and Kelly Here are

How to boost your networking results

By |2020-03-09T13:41:23+00:00March 7th, 2020|Categories: LinkedIn, Marketing Tips|

You wouldn’t treat yourself to a beautiful pot plant to brighten up your home and then not water it. So, why would you make the effort to meet someone at a networking event and not continue to nurture the relationship you went out of your way to initiate. Both the new pot plant and the new contact need careful attention if they are to grow and flourish. Sunshine, Warmth and Water The obvious nutrients to care for your pot plant are sunshine, warmth and water. What are the equivalent nutrients for nurturing a networking contact? Sunshine could be commitment to

Improve marketing results through marginal gains

By |2020-02-12T17:02:05+00:00February 12th, 2020|Categories: Attractive Marketing News, Marketing Tips|Tags: , |

I’m reading Matthew Syed’s Black Box Thinking and the chapter on marginal gains has got me thinking. Syed tells a great story about his encounter with Sir David Brailsford, who in 2010 became the general manager of Team Sky. Brailsford’s mission was to win the Tour de France within 5 years. A British team had never won the Tour de France since it started in 1903. His critics thought he was nuts. Brailsford achieved his goal 3 years early. As we know, in 2012 Sir Bradley Wiggins was the first British rider to win the Tour de France. Chris Froome

Spice up your marketing

By |2020-01-13T16:02:48+00:00December 22nd, 2019|Categories: Uncategorized|

Something new injects a dose of energy, motivation and enthusiasm into you and your business. It ensures you don’t get stuck in a rut. “If you always do what you’ve always done………”, you know how it goes. Not somewhere any of us wants to be. I like to try something new each year. It might be to package up a service that I’ve noticed has been popular during the previous year. I’ve done this a few times with Attractive Marketing Coaching, Attractive eNewsletter Package and Attractive Case Study Package. Packaging up a service makes it easier for clients to understand