We’ve introduced a new section to the award winning monthly Dorking Rugby Club Networking event. We’ve called it The Goal. It’s an opportunity for our loyal supporters to give a 10-minute presentation when they can share 7 points (in rugby terms this is a converted try!) that have helped them achieve success in their business.
I regularly talk about stepping stones to describe the process of guiding your contacts to become prospects and your prospects to become customers. Each stepping stone is a marketing activity that draws people closer to you. It enables them to understand how you can help them, feel comfortable that you'll do a great job for them