email marketing

Blogging is a no brainer

By |2018-09-28T11:54:52+00:00September 28th, 2018|Categories: Marketing Tips|Tags: , , , |

I spotted and shared this infographic, thanks to a post from Karen Repoli on behalf of Business 2 Community. Credit @@affleaders It just screamed at me: ‘Blogging’ – why wouldn’t you?!’ Blogging is a no brainer Seeing that a blog lasts 2 years says to me that writing articles for your website is where the

5 ways to grab attention…quickly

By |2017-08-30T13:20:11+00:00August 30th, 2017|Categories: Marketing Tips|Tags: , , , , , , |

It's becoming increasingly difficult to grab attention in a world that's getting 'noisier' by the day. To be successful in grabbing attention we need to be a little more creative and I'm not suggesting throwing cold water over your prospects! 1. Infographics grab attention Infographics are a great way to grab attention quickly through colour, images and

Breathe long life into your blog articles

By |2017-06-30T07:37:53+00:00June 30th, 2017|Categories: Marketing Tips|Tags: , , |

I was chatting to someone recently that I’d never previously met and they said to me “you’re known for being very generous with your knowledge”. That made me smile! It made me feel very happy, for a couple of reasons. How do you wish to be known? Firstly, I remembered an exercise I ask the delegates on

Lessons learnt in the last 6 years

By |2017-05-30T16:33:57+00:00May 30th, 2017|Categories: Marketing Tips, Uncategorized|Tags: , |

1st June 2011 was the date I started Attractive Marketing. The last six years have been brilliant. I’ve worked with a wide variety of interesting businesses and met some wonderful people. I’ve tried some things that haven’t worked, but I’ve clearly done many things that have contributed to my successes. So, I’ve taken this opportunity to

Email subject lines

By |2017-01-25T17:03:00+00:00January 25th, 2017|Categories: Marketing Tips, Uncategorized|Tags: |

My inspiration for writing this latest marketing tip has come from recent work I've been doing with Alastair Badman of Bespoke Business Software; which is creating a campaign using LinkedIn to connect with potential prospects. Crafting an impactful email Having identified their target market (an exercise we did when re-writing the copy for their website) I

7 business points for success

By |2016-01-27T17:47:48+00:00January 27th, 2016|Categories: Marketing Tips|Tags: , , |

We’ve introduced a new section to the award winning monthly Dorking Rugby Club Networking event. We’ve called it The Goal. It’s an opportunity for our loyal supporters to give a 10-minute presentation when they can share 7 points (in rugby terms this is a converted try!) that have helped them achieve success in their business.

Building Relationships

By |2014-07-22T09:07:40+00:00July 22nd, 2014|Categories: Marketing Tips|Tags: , , , , , , |

Stay in touch and add value A question to ponder over the summer whilst you’re relaxing on a sun lounger, sipping a refreshing cocktail: How many people have you met this year that are potential customers or know someone that they could recommend you to? And the next question is: How have you kept in

What makes great content?

By |2014-05-12T07:33:12+00:00May 12th, 2014|Categories: Marketing Tips|Tags: , , |

Content marketing You may have heard the expression ‘content is king’ banded about recently or the emergence of ‘content marketing’. This is because Google is rewarding higher page rankings to websites with good, regular, new content. The basic website marketing still applies, but any Search Engine Optimisation specialist worth their salt should be talking to