I was chatting to someone recently that I’d never previously met and they said to me “you’re known for being very generous with your knowledge”. That made me smile! It made me feel very happy, for a couple of reasons. How do you wish to be known? Firstly, I remembered an exercise I ask the delegates on my Social Media Marketing workshop to do, which is to come up with 3 words they would like to be known for. For example the luxury brand Mulberry wishes to be known for timeless design coupled with traditional quality and a sense of the here and now.
We’ve introduced a new section to the award winning monthly Dorking Rugby Club Networking event. We’ve called it The Goal. It’s an opportunity for our loyal supporters to give a 10-minute presentation when they can share 7 points (in rugby terms this is a converted try!) that have helped them achieve success in their business. I kicked off The Goal and here are my 7 business points for success. 1) Break down your big financial goal This is always the starting point in my Marketing Planning workshops and when I start working with any new client. You may have an
How attentive are you to your customer’s journey? Have you ever considered all the different touch points your customers have throughout their journey with you? If you were to jot all these touch points down you might be surprised by the insight this could give you. It’s a real eye opener I’ve completed this exercise with several business owners recently. I also did it for myself! And it’s been quite an eye opener. Put your marketing hat on for a moment and take a look at all the different touch points there are. Think about the very first time they
Stay in touch and add value A question to ponder over the summer whilst you’re relaxing on a sun lounger, sipping a refreshing cocktail: How many people have you met this year that are potential customers or know someone that they could recommend you to? And the next question is: How have you kept in contact with them since you first met? Chances are their business card has joined the hundreds of others in your desk draw or their email has slipped down your ever expanding inbox. You've almost forgotten who they are and they've completely forgotten who you are.