Something new injects a dose of energy, motivation and enthusiasm into you and your business. It ensures you don’t get stuck in a rut. “If you always do what you’ve always done………”, you know how it goes. Not somewhere any of us wants to be. I like to try something new each year. It might be to package up a service that I’ve noticed has been popular during the previous year. I’ve done this a few times with Attractive Marketing Coaching, Attractive eNewsletter Package and Attractive Case Study Package. Packaging up a service makes it easier for clients to understand
Make time to review your 2018 marketing activities Before you start to plan your marketing activities for 2019 it’s really helpful to understand what worked and what didn’t during the previous year. This will help you to make some important decisions, such as: Stop wasting time and money on activities that are not delivering a return Come up with ways to improve activities that are showing a degree of success Continue with activities that are working well See the gaps! What haven’t you tried that could make a difference in 2019? Did you achieve the marketing results you were hoping for?
I seriously don't want to hop onto the GDPR bandwagon! Everywhere you turn there's a webinar, seminar or blog post about the new General Data Protection Regulation that comes into force on 25th May 2018. There's no use putting our heads in the sand, there are 'things' that we'll all have to put into place to comply. We must accept this and get on with it. But, get on with what? What do we need to do? Well, as I said there are lots of experts out there disseminating information. I've seen some shockers, too! The trick is to find
A Business Book with a difference I'm so happy to be able to offer you this free business book, thanks to my friend, Chris Thomason. I've mentioned before the power storytelling as a means to deliver your marketing messages. The power of storytelling When you meet someone networking, describing how you've helped a client makes it so much easier to understand what you do, rather than reelling off your services. Case studies are another great way of describing who you work for, how you help them and the benefits and results you deliver. Starting a blog article with "Imagine..." allows the reader
1st June 2011 was the date I started Attractive Marketing. The last six years have been brilliant. I’ve worked with a wide variety of interesting businesses and met some wonderful people. I’ve tried some things that haven’t worked, but I’ve clearly done many things that have contributed to my successes. So, I’ve taken this opportunity to reflect on the last six years and come up with the top three learnings that I would pass on to someone who was just starting their business. Equally, I’m fond of the saying that you never stop learning, so these points may also help some
One reason why marketing campaigns fail is because three crucial steps have been by-passed. It’s an easy mistake to make and one that often happens without you even realising it. To understand why this mistake has occurred, you need to know the difference between Strategic Marketing and Tactical Marketing. Simply put, it looks like this: Strategic marketing focuses on: WHO – is your ideal customer? WHAT – problems do they have that you resolve? WHY – should they do business with you rather than anyone else? Tactical marketing focuses on: HOW – are you going to communicate your message? This is
It doesn’t seem fair, does it? You’ve put blood, sweat and tears into writing the content for your website and getting it just right. Finally, after months of hard work you breath a sigh of relief as your website goes live. Thank goodness you don’t have to go through that again! Content is king But, now you keep hearing that content is king and you must write something new for your website on a regular basis. Yes, at least every month! "What a pain", I hear you say! I want to help you go from... "Aghh! Do I really have to
A guest blog is a great way to add variety to the topics of your regular articles and this is exactly what I've done here. Mark Hughes and Philip Waite generously gave away loads of great tips in their presentation at 'How Trusted Sales and Technology can Transform your Business', a conference held by Nicci Bonfanti. I asked if they would be happy for me to share these tips. Of course they were more than happy to do so, so here is how they are helping business owners who want to drive local business to their website via local SEO (Search Engine
My inspiration for writing this latest marketing tip has come from recent work I've been doing with Alastair Badman of Bespoke Business Software; which is creating a campaign using LinkedIn to connect with potential prospects. Crafting an impactful email Having identified their target market (an exercise we did when re-writing the copy for their website) I crafted a short email that followed a three step format: Empathised with the recipients’ current business issue (too much time on administration, double entering data and collating reports) Painted a picture of how their life would be better once this problem had been resolved (control and
October has been a great news month for business awards. The story that I wrote for Reigate Manor about the VIP Bride and Groom return to Reigate Manor after 50 Years won Best PR Story 2016. Here you can see Giles Thomas, General Manager at Reigate Manor Hotel and me being presented with the winners trophy by the Presidents for Surrey Chambers and the British Chamber of Commerce. SME Surrey Business Awards - Finalists Reigate Manor is also a double finalist in the SME Surrey Business Awards in the category Reigate and Banstead Council Business of the Year and Best Customer Service.