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Best PR story 2016

By |2016-09-26T10:34:02+00:00September 26th, 2016|Categories: Marketing Tips, Uncategorized|Tags: , |

I was delighted to hear that a story I wrote for Reigate Manor Hotel, which was picked up by the local press, has been shortlisted for a Surrey Chambers Award. Surrey Chambers Award - Best PR Story 2016 To win this award we need your vote....please!  Anyone can vote (you don't have to be a Surrey Chambers member). So, if you like this delightful story with a touch of romance, follow the 'Vote Here' link below, scroll to the bottom of the page, choose 50 years on – Anniversary – Reigate Manor Hotel and cast your vote. THANK YOU! VOTE HERE! The story

How do you show you care?

By |2016-08-30T17:31:33+00:00August 30th, 2016|Categories: Marketing Tips, Uncategorized|Tags: , |

When you’re considering how you would like your business to be perceived by prospects you’d like to attract and customers you’d like to keep, you’ve probably looked at: The types of problems that your customers have that you resolve The products and services that you offer to resolve their problems Hopefully you’ve considered: How you’ve adapted your offering to make it totally relevant to your target audience The appropriate price point that reflects the level of service or quality of product How else can you reassure that you are the one they should choose? Well, you’ll be demonstrating your understanding and

If you only do one marketing activity

By |2016-07-26T08:54:54+00:00July 26th, 2016|Categories: Marketing Tips, Uncategorized|

Let it be this. Marketing, I’d rather avoid it! Does the thought of  working on marketing activities for your business get you down? There’s always something more urgent or exciting to tackle. Or perhaps you don’t know where to start. You’ve come across some good marketing ideas and could see how they might work for your business but…you don’t know where to begin? Or maybe you know what you’d like to do but just run out of time. Can you relate to any of these scenarios? Are you getting frustrated because in the end nothing gets done? Please, don’t worry.

Measuring marketing success

By |2016-07-01T12:33:14+00:00July 1st, 2016|Categories: Marketing Tips, Uncategorized|Tags: |

Why measure your marketing? Seems like a pretty obvious question, but I wonder how many of us actually measure the results from our marketing. Perhaps you’ve left the corporate world to get away from the pressures of targets and endless meetings presenting figures and forecasts. Those were the days when you were accountable to others. Today you have to be accountable to yourself! It certainly pays to keep your eye on results achieved from your marketing efforts. This will help you to make better decisions and ensure that your marketing budget is spent wisely. Time is a valuable resource too and knowing

Launching Sprint for Growth

By |2016-06-05T06:03:54+00:00June 5th, 2016|Categories: Marketing Tips, Uncategorized|

1st June marks the 5th Anniversary of Attractive Marketing!  I'd like to say a BIG THANK YOU to all those lovely people who have supported me during this exciting and very satisfying journey. I hope in return you find my regular marketing tips helpful for your business. There's many more to come! Launching Sprint for Growth | The Blueprint It seems very apt that I've chosen this time to launch Sprint for Growth.  Sprint for Growth is a joint project with Chris Thomason of Ingenious Growth. Together we've created The Blueprint. The Blueprint is the BIG picture of your BIGGER picture and

FSB Surrey Business Awards

By |2015-10-22T12:33:27+00:00October 22nd, 2015|Categories: Attractive Marketing News, Marketing Tips, Uncategorized|

We were delighted to hear that the networking group that Chris Webb of Marks Howard and I launched just over a year ago has made it to the finals of the FSB Surrey Business Awards.   Here are a few reasons why I believe we caught the eye of the judges and made it to the finals. We bring fun to the serious job of networking THE FORWARDS – Relaxed open networking over a welcome drink from the bar. THE SCRUM - This is where it gets interesting! A networker will join three different tables of 4 or 5 people and

Low Risk Taster

By |2015-09-02T14:01:46+00:00September 2nd, 2015|Categories: Marketing Tips, Uncategorized|Tags: , |

I regularly talk about stepping stones to describe the process of guiding your contacts to become prospects and your prospects to become customers. Each stepping stone is a marketing activity that draws people closer to you.  It enables them to understand how you can help them, feel comfortable that you'll do a great job for them and be confident and enthused enough to place an order. Low Risk Taster A Low Risk Taster brings a prospect one step closer to becoming a customer. A Low Risk Taster is an activity where, for a small financial outlay, your prospect can experience what it

Customer Journey

By |2015-07-29T16:39:36+00:00July 29th, 2015|Categories: Marketing Tips, Uncategorized|Tags: , |

How attentive are you to your customer’s journey? Have you ever considered all the different touch points your customers have throughout their journey with you? If you were to jot all these touch points down you might be surprised by the insight this could give you. It’s a real eye opener I’ve completed this exercise with several business owners recently. I also did it for myself! And it’s been quite an eye opener. Put your marketing hat on for a moment and take a look at all the different touch points there are. Think about the very first time they

Brand image

By |2015-07-02T11:44:26+00:00July 2nd, 2015|Categories: Marketing Tips, Uncategorized|Tags: , |

How do people feel about you? We all know that people do business with the people they like. So it’s really important to know how others feel about us. People do business with people they like Here's an example... Imagine that you are in the market for a new website. You’ve had your existing one for 3 years. It was created by a friend as a favour when you first started your business. You now are firmly established and wish to invest in a website that truly reflects the brand you’ve developed and the personality that your contacts have come to

How to get the most out of an exhibition

By |2015-02-22T07:52:29+00:00February 22nd, 2015|Categories: Marketing Tips, Uncategorized|Tags: |

The preparation is complete and it's the day of the exhibition, how are you going to ensure that the time and effort you've already put in pays off?  Here are my: Top three tips for making the most of the exhibition day What’s your icebreaker? What’s your killer question? Lead capture form What’s your icebreaker? Whether you’re a seasoned exhibitor or it’s fairly new to you, getting people to stop at your stand can be quite a challenge. If you’ve visited an exhibition you’ve probably seen lots of examples of how not to do it.  It amazes me how many