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How to write a case study

By |2018-01-29T17:29:04+00:00January 29th, 2018|Categories: Uncategorized|

Shine a light on your best work Have you ever noticed that tell-tale sign, as you’re telling someone what you do, as their eyes glaze over? A completely blank stare. You know they really don’t get it. So, you try a different tack. You start describing how you’ve helped a particular customer. You describe them and perhaps their business and the problem they had. Then you explain how you helped them resolve it and the great outcomes they’ve achieved. What a difference in expression! No more glazed eyes. You see a nod of the head, a smile and a connection

Tap into your accidental winners

By |2017-11-28T16:29:46+00:00November 28th, 2017|Categories: Uncategorized|Tags: |

If you were to review the different types of services you provided during 2017, I wonder if you might find an accidental winner? What do I mean by an accidental winners? There's an exercise I ask the attendees of my marketing planning workshops to do before they arrive. I get them to prepare a list of all their clients throughout the previous 12 months along with the services they purchased.  This has turned up some interesting surprises over the years. A photographer realised that quite a significant number of couples who booked her for their wedding asked if she could

How will GDPR affect marketing?

By |2017-10-26T14:25:14+00:00October 26th, 2017|Categories: Uncategorized|Tags: |

I seriously don't want to hop onto the GDPR bandwagon! Everywhere you turn there's a webinar, seminar or blog post about the new General Data Protection Regulation that comes into force on 25th May 2018. There's no use putting our heads in the sand, there are 'things' that we'll all have to put into place to comply. We must accept this and get on with it. But, get on with what? What do we need to do? Well, as I said there are lots of experts out there disseminating information. I've seen some shockers, too! The trick is to find

Free business book

By |2017-10-01T13:19:03+00:00October 1st, 2017|Categories: Uncategorized|

A Business Book with a difference I'm so happy to be able to offer you this free business book, thanks to my friend, Chris Thomason. I've mentioned before the power storytelling as a means to deliver your marketing messages. The power of storytelling When you meet someone networking, describing how you've helped a client makes it so much easier to understand what you do, rather than reelling off your services. Case studies are another great way of describing who you work for, how you help them and the benefits and results you deliver. Starting a blog article with "Imagine..." allows the reader

5 ways to grab attention…quickly

By |2017-08-30T13:20:11+00:00August 30th, 2017|Categories: Uncategorized|Tags: , , , , , , |

It's becoming increasingly difficult to grab attention in a world that's getting 'noisier' by the day. To be successful in grabbing attention we need to be a little more creative and I'm not suggesting throwing cold water over your prospects! 1. Infographics grab attention Infographics are a great way to grab attention quickly through colour, images and design. Steve Oakes of Turquoise Creative has published an article called Make it snappy with Infographics. Come back and check it out. Infographics entice the viewer to take a closer look and piques their interest to find out more. As Steve says, infographics are great for “Coaxing

Make your own quick videos

By |2017-07-31T11:57:12+00:00July 31st, 2017|Categories: Uncategorized|Tags: , |

Sharing your knowledge with your prospects and customers is a great way to build strong, long lasting relationships. And an easy way to do this is by adding great content to your website regularly, then sharing. In my last marketing tip, 'Breathe long life into your blog articles', I introduced you to Missing Lettr as an additional means of sharing your knowledge as well as via your eNewsletters and social media. Well, I've come across another new, nifty tool. I saw several of my online network talking about Lumen5 and thought I'd check it out. And I'm so glad I did. Lumen5

Breathe long life into your blog articles

By |2017-06-30T07:37:53+00:00June 30th, 2017|Categories: Uncategorized|Tags: , , |

I was chatting to someone recently that I’d never previously met and they said to me “you’re known for being very generous with your knowledge”. That made me smile! It made me feel very happy, for a couple of reasons. How do you wish to be known? Firstly, I remembered an exercise I ask the delegates on my Social Media Marketing workshop to do, which is to come up with 3 words they would like to be known for. For example the luxury brand Mulberry wishes to be known for timeless design coupled with traditional quality and a sense of the here and now.

Lessons learnt in the last 6 years

By |2017-05-30T16:33:57+00:00May 30th, 2017|Categories: Uncategorized|Tags: , |

1st June 2011 was the date I started Attractive Marketing. The last six years have been brilliant. I’ve worked with a wide variety of interesting businesses and met some wonderful people. I’ve tried some things that haven’t worked, but I’ve clearly done many things that have contributed to my successes. So, I’ve taken this opportunity to reflect on the last six years and come up with the top three learnings that I would pass on to someone who was just starting their business. Equally, I’m fond of the saying that you never stop learning, so these points may also help some

3 Steps to improve your marketing results

By |2017-04-28T15:45:15+00:00April 28th, 2017|Categories: Uncategorized|Tags: |

One reason why marketing campaigns fail is because three crucial steps have been by-passed. It’s an easy mistake to make and one that often happens without you even realising it. To understand why this mistake has occurred, you need to know the difference between Strategic Marketing and Tactical Marketing. Simply put, it looks like this: Strategic marketing focuses on: WHO – is your ideal customer? WHAT – problems do they have that you resolve? WHY – should they do business with you rather than anyone else? Tactical marketing focuses on: HOW – are you going to communicate your message? This is

Local SEO for local business

By |2017-02-24T07:39:46+00:00February 24th, 2017|Categories: Uncategorized|Tags: |

A guest blog is a great way to add variety to the topics of your regular articles and this is exactly what I've done here. Mark Hughes and Philip Waite generously gave away loads of great tips in their presentation at 'How Trusted Sales and Technology can Transform your Business', a conference held by Nicci Bonfanti. I asked if they would be happy for me to share these tips. Of course they were more than happy to do so, so here is how they are helping business owners who want to drive local business to their website via local SEO (Search Engine