marketing strategy

Are you ignoring your ideal customer?

By |2019-12-04T14:52:14+00:00November 1st, 2019|Categories: Marketing Tips|Tags: , |

Beware the yellow We! At regular intervals throughout the year, or at the end of a marketing campaign, it's prudent to review results: What worked really well? Definitely keep that in the plan What showed promise, but with a bit of tweaking results could be improved? What new approach could you research and try?  When

Watch your language

By |2019-12-04T14:52:46+00:00August 28th, 2019|Categories: Marketing Tips|Tags: , |

I recently came across a 1-day marketing course for a specific industry. My initial thought was how great to run such a niche workshop. Then my heart sank as I read the content: Identify the 4P’s of marketing approached by Kotler Identify the components of the marketing mix and extended marketing mix…. Use the marketing

3 Steps to improve your marketing results

By |2017-04-28T15:45:15+00:00April 28th, 2017|Categories: Marketing Tips, Uncategorized|Tags: |

One reason why marketing campaigns fail is because three crucial steps have been by-passed. It’s an easy mistake to make and one that often happens without you even realising it. To understand why this mistake has occurred, you need to know the difference between Strategic Marketing and Tactical Marketing. Simply put, it looks like this:

How do you show you care?

By |2016-08-30T17:31:33+00:00August 30th, 2016|Categories: Marketing Tips, Uncategorized|Tags: , |

When you’re considering how you would like your business to be perceived by prospects you’d like to attract and customers you’d like to keep, you’ve probably looked at: The types of problems that your customers have that you resolve The products and services that you offer to resolve their problems Hopefully you’ve considered: How you’ve