Make sales without selling with a good business story
Irene Bukur's story got me reaching for my credit card before I'd even looked at her skincare products.
How do you know if it’s time to niche?
Taking the first steps towards developing a niche can be a scary thing to do. When is the right time to niche? I asked Nick Allsopp why he felt the time was right for him and his business. His situation may resonate with you and help you take your next niching steps.
When is the right time to focus on a niche
Introducing three solo business owners who realised the time was right to explore, discover and develop their niche and how I helped them to do so.
Guest podcast about niching
I was delighted to make a guest appearance on Ian and Tracey Earl's podcast, Business Talks 2, talking about the challenges of developing a niche.
What’s wrong with my business?
If you've fallen out of love with your business, there's something out of alignment. Discover 3 areas to fix to enjoy the success and rewards you deserve.
How do I find my customers?
Surrey Chambers of Commerce asked me to answer one of the most frequently asked questions by their members for their 'Ask the Expert' feature in The Chamber magazine. If you don't receive this excellent publication and missed the chance to read my response here it is. How do I find my customers? This is a frequently asked question, which is best answered by another question. Who are you targeting? If the answer to that question is ‘well everyone can do with my services’, that’s probably why there is confusion over how to find your customers. It’s very tempting, particularly when