Helen realised that the work that gives her a real buzz was hidden from the view of potential clients! Here's what she did to reposition her services and refocus her marketing.
Whatever the situation you find yourself in during the Covid-19 pandemic and lockdown, I believe we need to increase our levels of communication. This positive action, without doubt, will serve you well for the future. Staying in touch, sharing helpful content and keeping front of mind means that, when the time is right, you will be the obvious choice. In this article I want to bring a little inspiration, spark an idea or two and give recommendations about how to improve communications, without pushing yourself too far out of your comfort zone! Inspiration courtesy of Elliot and Kelly Here are
You wouldn’t treat yourself to a beautiful pot plant to brighten up your home and then not water it. So, why would you make the effort to meet someone at a networking event and not continue to nurture the relationship you went out of your way to initiate. Both the new pot plant and the new contact need careful attention if they are to grow and flourish. Sunshine, Warmth and Water The obvious nutrients to care for your pot plant are sunshine, warmth and water. What are the equivalent nutrients for nurturing a networking contact? Sunshine could be commitment to
I’m reading Matthew Syed’s Black Box Thinking and the chapter on marginal gains has got me thinking. Syed tells a great story about his encounter with Sir David Brailsford, who in 2010 became the general manager of Team Sky. Brailsford’s mission was to win the Tour de France within 5 years. A British team had never won the Tour de France since it started in 1903. His critics thought he was nuts. Brailsford achieved his goal 3 years early. As we know, in 2012 Sir Bradley Wiggins was the first British rider to win the Tour de France. Chris Froome
It doesn’t seem fair, does it? You’ve put blood, sweat and tears into writing the content for your website and getting it just right. Finally, after months of hard work you breath a sigh of relief as your website goes live. Thank goodness you don’t have to go through that again! Content is king But, now you keep hearing that content is king and you must write something new for your website on a regular basis. Yes, at least every month! "What a pain", I hear you say! I want to help you go from... "Aghh! Do I really have to