Creating a lead magnet
How attractive is your website? I’m not referring to the colours, images and lay out. I want to know if your website is grabbing visitors’ attention and compelling them to take some kind of action. Generally, we like to do a bit of research and find out a bit more about people before we decide to actually pick up the phone and start asking questions. A great way to bridge the gap between a visit to your website and having that first conversation is some kind of document or interaction that the visitor can receive in exchange for their email