Writing articles for your website is a no brainer. It's great for SEO. It's great to show how brilliant you are. It's great to show your customers how you can help them.
I was chatting to someone recently that I’d never previously met and they said to me “you’re known for being very generous with your knowledge”. That made me smile! It made me feel very happy, for a couple of reasons. How do you wish to be known? Firstly, I remembered an exercise I ask the delegates on my Social Media Marketing workshop to do, which is to come up with 3 words they would like to be known for. For example the luxury brand Mulberry wishes to be known for timeless design coupled with traditional quality and a sense of the here and now.
It doesn’t seem fair, does it? You’ve put blood, sweat and tears into writing the content for your website and getting it just right. Finally, after months of hard work you breath a sigh of relief as your website goes live. Thank goodness you don’t have to go through that again! Content is king But, now you keep hearing that content is king and you must write something new for your website on a regular basis. Yes, at least every month! "What a pain", I hear you say! I want to help you go from... "Aghh! Do I really have to
Content marketing You may have heard the expression ‘content is king’ banded about recently or the emergence of ‘content marketing’. This is because Google is rewarding higher page rankings to websites with good, regular, new content. The basic website marketing still applies, but any Search Engine Optimisation specialist worth their salt should be talking to you about content. An effective way to ensure that your website is continually evolving with good quality content is to add regular articles. This is often seen on the main menu as a tab called ‘News’, ‘Blog’ or perhaps more specific to the website such
Combine 3 marketing activities for increased effect If you belong to a networking group that offers the opportunity to give short presentations – grab it! Presenting to your network is a great way to raise your profile and stand out from the crowd. It gives you the ability to demonstrate your knowledge and experience and helps people to get to know, like and trust you; all essential steps along the way to gaining referrals and customers. 4Networking gives you such an opportunity and I've recently been presenting, ‘The Marketing Power of 3’ to several of the groups. ‘The Marketing Power
Finding inspiration for writing articles “I’m not very good at keeping in touch with my clients and prospects”. I've lost count the number of times I've heard that confession. So if you can relate to that, don’t worry, you are not alone. One way of keeping in touch is by writing articles that provide your contacts with valuable, helpful and interesting information on a regular basis. By doing this you are keeping yourself on their radar, but more importantly you are demonstrating to them that you are knowledgeable and happy to share your expertise to help them. Because you've bothered