It's becoming increasingly difficult to grab attention in a world that's getting 'noisier' by the day. To be successful in grabbing attention we need to be a little more creative and I'm not suggesting throwing cold water over your prospects! 1. Infographics grab attention Infographics are a great way to grab attention quickly through colour, images and design. Steve Oakes of Turquoise Creative has published an article called Make it snappy with Infographics. Come back and check it out. Infographics entice the viewer to take a closer look and piques their interest to find out more. As Steve says, infographics are great for “Coaxing
Stay in touch and add value A question to ponder over the summer whilst you’re relaxing on a sun lounger, sipping a refreshing cocktail: How many people have you met this year that are potential customers or know someone that they could recommend you to? And the next question is: How have you kept in contact with them since you first met? Chances are their business card has joined the hundreds of others in your desk draw or their email has slipped down your ever expanding inbox. You've almost forgotten who they are and they've completely forgotten who you are.
Combine 3 marketing activities for increased effect If you belong to a networking group that offers the opportunity to give short presentations – grab it! Presenting to your network is a great way to raise your profile and stand out from the crowd. It gives you the ability to demonstrate your knowledge and experience and helps people to get to know, like and trust you; all essential steps along the way to gaining referrals and customers. 4Networking gives you such an opportunity and I've recently been presenting, ‘The Marketing Power of 3’ to several of the groups. ‘The Marketing Power
Ask great questions and practice your listening skills When you've been at a networking meeting, have you ever found yourself talking to someone and you can see that their mind is really elsewhere? You wonder if they are mentally making a shopping list for later and what they might have for supper! Then there’s the poor listener who is thinking about their response and they’re ready to jump in way before you've finished what you have to say. Another bad habit is someone who is looking to promote a quick fix to your problem before they've really got to know
Last month’s marketing tip was ‘How can your prospects try before they buy’. However for some, because of the type of products and services offered, it’s not so easy to do this. So how else can you demonstrate your expertise? Offering to speak at networking events provides a great opportunity to raise your profile and explain how you can resolve your audience’s problems through your products and services. Immediately, you are the expert in the room and in the minds of your audience. Being a guest speaker could be pushing you way out of your comfort zone but it really