Marketing Planning

What are you going to do differently this year?

By |2019-12-04T14:53:39+00:00January 3rd, 2019|Categories: Uncategorized|Tags: |

I'm not one for making New Year's resolutions, but I do like starting the year with the question, "What am I going to do differently in by business this year?" Sometimes the answer is a new marketing approach and other times it's creating a new service or packaging up an existing service to make it extremely attractive and a no brainer! If you always do what you've always done, you'll always get what you've always got. That saying always makes me feel nervous! If I don't try something different, I'm nervous I might miss out on something really great. Also,

Tap into your accidental winners

By |2017-11-28T16:29:46+00:00November 28th, 2017|Categories: Uncategorized|Tags: |

If you were to review the different types of services you provided during 2017, I wonder if you might find an accidental winner? What do I mean by an accidental winners? There's an exercise I ask the attendees of my marketing planning workshops to do before they arrive. I get them to prepare a list of all their clients throughout the previous 12 months along with the services they purchased.  This has turned up some interesting surprises over the years. A photographer realised that quite a significant number of couples who booked her for their wedding asked if she could

Getting your Messages Crystal Clear

By |2014-01-13T14:23:40+00:00January 13th, 2014|Categories: Uncategorized|Tags: , |

Writing Benefit and Positioning Statements When you meet someone for the first time and they ask you what you do, if you are passionate about how you help your customers, it can be quite easy to create a great impression. You have the advantage of eye contact, facial expressions and hand gesticulations. They can hear the enthusiasm in your voice and see the energy you exude. But take that live situation away and being left with just words is a whole new ball game. The good news is that with some effort and help from those around you, it’s possible

Marketing Planning

By |2013-12-13T17:17:16+00:00December 13th, 2013|Categories: Uncategorized|Tags: |

Marketing planning for a successful 2014 Is your wow factor staring you in the face? As 2013 draws to a close it's a time when majority of business owners will be reviewing the year and setting goals and planning for the next year. If you work to a business plan you can give yourself a pat on the back. You'd be surprised, shocked even, to learn how many don't. A half decent plan will clearly set out 'what' the business is aspiring to achieve in the next 12 months. But that's just it. It's only half decent. The devil is