Nicola

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So far Nicola has created 83 blog entries.

Case studies: Basking in reflected glory

By |2018-06-01T14:03:06+00:00June 1st, 2018|Categories: Marketing Tips|Tags: |

I enthusiastically encourage business owners to create case studies. They are a fabulous way to tell a story about the brilliant job you do for your customers. If your product or service is complex (or the subject is somewhat dry or boring!), you need to find an alternative way to explain what you do. When

What’s your marketing score?

By |2018-03-29T14:52:25+00:00March 29th, 2018|Categories: Marketing Tips|

How would you rate your marketing efforts? You may have a good idea about how focused you are on marketing your business. But, how do you know if it’s enough? Are you doing all the right things? How could you improve? Here’s a quick, fun quiz to find out how diligent you are about marketing

How to write a case study

By |2018-01-29T17:29:04+00:00January 29th, 2018|Categories: Marketing Tips|

Shine a light on your best work Have you ever noticed that tell-tale sign, as you’re telling someone what you do, as their eyes glaze over? A completely blank stare. You know they really don’t get it. So, you try a different tack. You start describing how you’ve helped a particular customer. You describe them

Tap into your accidental winners

By |2017-11-28T16:29:46+00:00November 28th, 2017|Categories: Marketing Tips|Tags: |

If you were to review the different types of services you provided during 2017, I wonder if you might find an accidental winner? What do I mean by an accidental winners? There's an exercise I ask the attendees of my marketing planning workshops to do before they arrive. I get them to prepare a list

How will GDPR affect marketing?

By |2017-10-26T14:25:14+00:00October 26th, 2017|Categories: Marketing Tips, Uncategorized|Tags: |

I seriously don't want to hop onto the GDPR bandwagon! Everywhere you turn there's a webinar, seminar or blog post about the new General Data Protection Regulation that comes into force on 25th May 2018. There's no use putting our heads in the sand, there are 'things' that we'll all have to put into place

Free business book

By |2017-10-01T13:19:03+00:00October 1st, 2017|Categories: Marketing Tips, Uncategorized|

A Business Book with a difference I'm so happy to be able to offer you this free business book, thanks to my friend, Chris Thomason. I've mentioned before the power storytelling as a means to deliver your marketing messages. The power of storytelling When you meet someone networking, describing how you've helped a client makes it so

5 ways to grab attention…quickly

By |2017-08-30T13:20:11+00:00August 30th, 2017|Categories: Marketing Tips|Tags: , , , , , , |

It's becoming increasingly difficult to grab attention in a world that's getting 'noisier' by the day. To be successful in grabbing attention we need to be a little more creative and I'm not suggesting throwing cold water over your prospects! 1. Infographics grab attention Infographics are a great way to grab attention quickly through colour, images and

Make your own quick videos

By |2017-07-31T11:57:12+00:00July 31st, 2017|Categories: Marketing Tips|Tags: , |

Sharing your knowledge with your prospects and customers is a great way to build strong, long lasting relationships. And an easy way to do this is by adding great content to your website regularly, then sharing. In my last marketing tip, 'Breathe long life into your blog articles', I introduced you to Missing Lettr as an additional

Breathe long life into your blog articles

By |2017-06-30T07:37:53+00:00June 30th, 2017|Categories: Marketing Tips|Tags: , , |

I was chatting to someone recently that I’d never previously met and they said to me “you’re known for being very generous with your knowledge”. That made me smile! It made me feel very happy, for a couple of reasons. How do you wish to be known? Firstly, I remembered an exercise I ask the delegates on

Lessons learnt in the last 6 years

By |2017-05-30T16:33:57+00:00May 30th, 2017|Categories: Marketing Tips, Uncategorized|Tags: , |

1st June 2011 was the date I started Attractive Marketing. The last six years have been brilliant. I’ve worked with a wide variety of interesting businesses and met some wonderful people. I’ve tried some things that haven’t worked, but I’ve clearly done many things that have contributed to my successes. So, I’ve taken this opportunity to