Make sales without selling with a good business story
Irene Bukur's story got me reaching for my credit card before I'd even looked at her skincare products.
How cheesecake and tortilla can get you more clients
Find out how two Pintxo bars stand out from the others in the old town of San Sebastian, by specialising in a dish, that brings visitors flock to try.
Why is your content not gaining you leads?
If your content isn't gaining you leads, sales and clients, you might want to find out how to create engaging content. That's a great place to start, but it might not be the content that's the problem.
Creatively setting business goals
If your marketing strategy is aligned with last year’s goals, you won’t achieve this year’s goals – unless you want exactly the same. Take these next steps to become creative with your 12 months business goals.
Guest podcast about niching
I was delighted to make a guest appearance on Ian and Tracey Earl's podcast, Business Talks 2, talking about the challenges of developing a niche.
The secret is in your clients’ words
Your clients are a fabulous resource for providing the right words and expressions to use in your marketing. Their words make sense to them, so when you use their language in your content it will resonate and attract more ideal clients just like them.
PST! How to politely attract the attention of your ideal client
How to use PST! (Problem, Inspiration, Transformation) for content inspiration and a framework to quickly and easily write blogs and social media posts.
What’s your problem?
Build marketing messages around your ideal client's problem. When they see or hear it mentioned, they’ll sit up, take note and take action. Remember, they're searching on their problem, not your solution.
How to build an engaged audience
On a whim, I signed up for a webinar. Within less than 10 minutes I’d left. I expect you’ve done the same. This got me thinking about how important it is to GIVE.
Generating enquiries year after year
Creating an email marketing list and committing to consistently send relevant, interesting and helpful content generates enquiries year after year.