Many years ago, I remember thinking "why isn't there a newspaper that only publishes good news." Depressing headlines about awful crimes, politicians more interested in their own future than that of our country and corrupt humans taking liberties against good people, bombard us on an daily basis. The negativity soaks into your bones. Not a great way to get through the day. The glass is more than half full But, something extremely positive popped into my inbox this morning from Alison Reid. Alison is a leadership expert, speaker, coach and author, who I met a few years ago when we
How do people feel about you? We all know that people do business with the people they like. So it’s really important to know how others feel about us. People do business with people they like Here's an example... Imagine that you are in the market for a new website. You’ve had your existing one for 3 years. It was created by a friend as a favour when you first started your business. You now are firmly established and wish to invest in a website that truly reflects the brand you’ve developed and the personality that your contacts have come to
Stay in touch and add value A question to ponder over the summer whilst you’re relaxing on a sun lounger, sipping a refreshing cocktail: How many people have you met this year that are potential customers or know someone that they could recommend you to? And the next question is: How have you kept in contact with them since you first met? Chances are their business card has joined the hundreds of others in your desk draw or their email has slipped down your ever expanding inbox. You've almost forgotten who they are and they've completely forgotten who you are.
Earlier this week I had the pleasure of joining Nicci Bonfanti of Manage2Improve and her other guest, Julia McPherson of Just Ask Julia, on a webinar entitled ‘Love your prospects’. We were addressing three questions: 1. What can you do to show the right people that you care? 2. How can you build trust with your prospects? 3. How can you keep in touch with your prospects until the time is right? Hopefully your marketing efforts are building your list of potential customers. But it can take time for them to feel sufficiently confident to do business with you. They
Do you sometimes wonder if the effort you are putting into your tweets, updates and posts is really getting you anywhere? Maybe you’re seeing some interaction from your efforts but still can’t see how this is going to help you. Where’s it all going? If you can relate to this, maybe you have fallen into the trap of one or more of the three most common Social Media mistakes. Or perhaps you are reluctant to include Social Media in your marketing because either you don't know where to start or you are fearful of beginning something that you don't completely