Email subject lines that grab attention

By |2020-08-10T10:41:35+00:00January 25th, 2017|Categories: Marketing Tips|Tags: |

My inspiration for writing this marketing tip has come from recent work I've been doing with Alastair Badman of Bespoke Business Software; which is creating a campaign using email marketing to connect with potential clients. Crafting an impactful email Having identified their target market (an exercise we did when re-writing the copy for their website) I crafted a short email that followed a three step format: Empathised with the recipients’ current business issue (too much time on administration, double entering data and collating reports) Painted a picture of how their life would be better once this problem had been resolved (control and