Tag Archives: email marketing

Breathe long life into your blog articles

I was chatting to someone recently that I’d never previously met and they said to me “you’re known for being very generous with your knowledge”. That made me smile! It made me feel very happy, for a couple of reasons. How do you wish to be known? Firstly, I remembered an exercise I ask the delegates on…

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Lessons learnt in the last 6 years

1st June 2011 was the date I started Attractive Marketing. The last six years have been brilliant. I’ve worked with a wide variety of interesting businesses and met some wonderful people. I’ve tried some things that haven’t worked, but I’ve clearly done many things that have contributed to my successes. So, I’ve taken this opportunity to…

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Email subject lines

My inspiration for writing this latest marketing tip has come from recent work I’ve been doing with Alastair Badman of Bespoke Business Software; which is creating a campaign using LinkedIn to connect with potential prospects. Crafting an impactful email Having identified their target market (an exercise we did when re-writing the copy for their website) I…

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