How will GDPR affect marketing?

I seriously don’t want to hop onto the GDPR bandwagon!

Everywhere you turn there’s a webinar, seminar or blog post about the new General Data Protection Regulation that comes into force on 25th May 2018.

There’s no use putting our heads in the sand, there are ‘things’ that we’ll all have to put into place to comply. We must accept this and get on with it.

But, get on with what? What do we need to do?

Well, as I said there are lots of experts out there disseminating information. I’ve seen some shockers, too!

The trick is to find the people who speak plainly. I want to understand what they are saying and be provided with practical advice and suggestions that are relevant to me (I’m not Google, a mighty telecoms company or a bank!).

What I’m particularly interested in is how GDPR is going to affect our marketing.

For example, I’m a big fan of email marketing as a tactic for staying in touch and building credibility. How will GDPR affect this?

I actually think this is a great opportunity, for those who take the trouble, to really stand out from the crowd. It centres around providing exceptional value. More about this in future posts.

In the meantime, I’d like to know what your concerns are in relation to GDPR and your marketing activities.

To help with my research, please could you email me your questions. I will include them in my research and report back over the coming months….in a clear and practical manner!

I value your thoughts.