Something new injects a dose of energy, motivation and enthusiasm into you and your business. It ensures you don’t get stuck in a rut. “If you always do what you’ve always done………”, you know how it goes. Not somewhere any of us wants to be.
I like to try something new each year. It might be to package up a service that I’ve noticed has been popular during the previous year. I’ve done this a few times with Attractive Marketing Coaching, Attractive eNewsletter Package and Attractive Case Study Package.
Packaging up a service makes it easier for clients to understand and easier for you to promote.
Perhaps that’s sparked an idea for you!
How can you spice up your marketing in 2020?
When thinking about something new marketing wise, I base my decision by looking at what’s worked well and what’s not worked so well. Of course, you need to record where your leads have come from to make an informed decision rather than relying on gut feeling. So perhaps a little analysis is the first step!
If you’d like to add a little spice to your marketing, here are some ideas:
Has your website kept pace with the changes in your business?
When was the last time you read the content?
Does the design of the website look dated?
A new website is a big job, but one worth investing in.
A website should continually evolve. How can you improve yours in 2020?
2. Blog articles
Adding regular content through blog articles is an easy way to keep your website current.
If you’re not regularly adding new content and sharing it via social media, you’re in danger of being invisible.
Is 2020 the year to commit to adding at least one article every month showcasing your expertise and showing why clients should choose you?
Networking is a long term activity and any group that you commit to must have your serious attention for at least a year before making a decision whether to continue. Your stats will tell you if it’s providing a return on investment and your heart will tell you if it’s a group you learn from and like to spend time with.
If you need to boost your enthusiasm for networking test out a couple of new groups and then commit for at least 1 year.
eNewsletter are a perfect way to share your blog articles and keep in contact with the people you meet networking (on and offline).
If you’re worried about starting something that might fizzle out, take the pressure off by starting with quarterly or bi-monthly editions. Or ask for help! Attractive eNewsletter package.
5. Lead magnet
A lead magnet is a great way to build your email marketing list. They come in several forms, but the most popular and easiest to implement is a document (eBook or White Paper) that can be downloaded from your website in exchange for an email address.
What knowledge can you give away for free that’s really helpful to your ideal client? The answer to this question is likely to be the subject of your eBook.
Is 2020 the year to create your Lead Magnet?
6. Social Media
If you feel as though you’ve been dabbling in social media, get to grips with just one platform and do it really well. Approach it strategically and commit to being consistent.
If your ideal clients are on LinkedIn and 2020 is the year you want to master this platform, book a place on my next Getting Leads from LinkedIn workshop.
7. Public Speaking
There’s no better way to raise your profile than standing in front of an audience. Do this and you are seen as the expert.
Is 2020 the year to get to grips with the nerves and take to the stage? There are plenty of people that can help you master speaking in public.
Mixing up your social media posts by including short videos is going to become more and more important.
It’s not my favourite thing to do, but I’ve put vlogging on my 2020 marketing list of activities to get to grips with.
Short snippets of video are a more personal approach than a bunch of words. However, I strongly suggest adding subtitles. There are stats suggesting that at least 85% of people scroll through social media channels (and watch videos) with the sound switched off.
Is 2020 the year to be an exhibitor rather than a visitor?
Meet a new audience, have a chat and then follow up. Stay in contact and build the relationship through your eNewsletter.
10. Direct mail – post card campaign
As an alternative to an email that can be so easily dismissed, a post card landing on a desk with a well thought out message can have instant impact.
You could devise a plan for the year with a simple message on the postcard and back this up by suggesting a visit to your website for further engagement.
There are many other marketing activities that you could consider. However you decide to boost your marketing, my advice is:
- Don’t do too many
- Master the ones you choose to do and be consistent
- Choose activities that fit with each other for maximum impact
- Measure results
I hope I’ve sparked a few ideas. The next step is action! If you’d like a chat or a little help to get your new activity going, give me a call on 07565 382803 or email me.